A rare
combination
We are an unusual combination of skills - reflecting the diverse backgrounds of our principals.
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Patrick Fagan
Chief Scientific Officer
A behavioural scientist and lecturer with a decade of experience applying that scientific approach for organisations all around the world.
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James Cragg
Chief Commercial Officer
A commercial marketer experienced on both client and agency sides, with a brutal focus on delivering commercial effectiveness across sectors, segments and channels.
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Dan Thwaites
Chief Strategic Officer
A communications strategist with 25 years working across data, digital, creative and media, turning audience insights into competitive strategies.