How does AI change according to user motivations? Why curiosity doesn't always want fast answers. And the psychology of anxiety and transparency.

How does Rhythm Unite and Separate us? How to Spot a Liar? Why we Procrastinate (and what do about it)? And How to make Healthy Food More Desirable.

Unveiling the secrets of your target audience is priceless. But what’s the price?

How do voices change our perceptions? Does rage at work make us more effective? Is AI more co-operative than humans? And the science of waiting

How to picture your product, how to promote health food, and how to sell luxury

Find out what really drives behaviour around sustainability. And get practical, actionable steps you can take to persuade your audiences

Don’t miss the section on how to persuade “unpersuadables” on page 44!

How can you drive sustainable behaviour? What is the science of inflationary times? How to give feedback. And the psychology of long term behaviours.

What does science tell us about how people think and act about sustainability? How can you apply psychology to change their minds and, importantly, their behaviour?

Why is Average more Appealing than Perfect? Why do we see patterns? Even when they're not there. And how we instantly know why people shake presents

The psychology of better gifts, reflecting that you know them and the importance of wrapping

Why do we wave on Zoom? The psychology of eye contact? How we reduce the guilt of unethical products. Narcissistic business owners. And what pet choices reveal about you.

Psychologically, social influencers can bypass audiences “source credibility” defences. Data science allows you to match these “meta nudges” to your target audience.

How to Behaviourally Optimise Your Nudges

You know probably know about nudging already. But behavioural science is not one-size-fits-all: some nudges work better for some people than others. Read this to find out how.

How to increase sales of defective produce, increase donations, and boost engagement with influencer content

Why do we desire ignorance? Revealing the two different functions of memory. What is Nomophobia? And why do investors lose more when they trade more?

Find out what really drives buyer behaviour in difficult times. And get practical, actionable steps you can take to sell more.

Don’t miss the Psychologically Optimised Ad examples on page 83!

Why do we desire to own things? The psychology behind GenZ rejecting influencers? Why “good” food should NOT look good? And a sense of threat drives indulgence?

Here's three mind-blowing psychology studies we've come across in the course of working for our clients. We thought you'd like these!

In gambling, the same bias that can sometimes result in problematic behaviour, can also be used to reduce it. By understanding players’ decision-making heuristics, we can develop ‘nudges’ for safer play. This presentation shows how.

Why we value physical goods more than digital goods. How to nudge investors. Do people trust AI more than their friends? Are you selfish?