Scientific Thinking for Irrational Minds

Do people like you?

Are you sure?

We show you how people think. Giving you a view inside the minds of your audiences.

This understanding can make you or break you as a business.

We scientifically develop how you articulate offerings to your audiences; and create and adapt interventions that measurably change behaviour.

A Rare Combination

We are an unusual combination of skills - reflecting the diverse backgrounds of our principals.

A Behavioural Scientist

& lecturer with a decade of experience applying that scientific approach for organisations all around the world.

A Communications Strategist

with 25 years working across data, digital, creative and media, turning audience insights into competitive strategies.

A Commercial Marketer

experienced on both client and agency sides, with a brutal focus on delivering commercial effectiveness across sectors, segments and channels.

Measurably Changing Behaviour

Capuchin combines data analytics, strategic communications and commercial application, applied through the lens of behavioural science.

What we do

Contact us

Get in touch to find out how we can help you.